The branding and graphics for UK Sport’s World Class Performance Conference (WCPC), an event for individuals within the high performance environment to explore critical areas in the Olympic cycle.
I developed a theme concept for the conference, which consisted of a twisting ribbon element repurposed from the UK Sport logo, to reflect the competitive nature of the Olympics and Paralympics. I enhanced the ribbon to give it a three-dimensional quality, which creates depth when used in collaboration with text and images as it appears to swirl around them. When scaled up and given a lower opacity, it can be used to give text somewhere to sit and differentiate it from other features in the artwork.
There are a wide range of colours featured in this theme. Often they are used in a gradient, helping to convey the 3D aspect of the ribbon element. I have purposefully used a lot of different colours as it gives the artwork a strong but simplistic quality, and also allows colour to be used to highlight text. The background is a deep blue to make the feature colours jump off of the page and appear more vibrant.I selected a clean and modern sans serif typeface: Museo Sans. It is highly legible, even from a distance, and even more so when given a white fill colour. The bold version is used to give hierarchy within the text, and also to break up words (see the hashtag as an example).
I went on to present the visual identity in the design of a vast number of branded applications, including speaker graphics, printed collateral and venue branding.