Swatch Event App

Swatch required a fully interactive and immersive application for a product campaign situated at London Fashion Week. The application took users through a story, whilst assessing their mood, and allocated a unique mood to every given user through a series of popular emoji’s. The application generated extensive social media coverage as well as high levels of interaction at the event. Appearing to be a “mood-o-meter”, the app was an expertly programmed PowerPoint presentation in disguise.
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