River Cottage Canteen Identity

This is a theoretical project in which I reworked the existing brand to create a fresh and vibrant identity. I felt that I could produce a style that could appeal to a younger, fasionable audience. I created a contemporary style that incorporates the theme of fresh local produce using illustrative imagery of animals and ingredients. Negative space and clean typography are key elements of this design. I took care in creating the typographical structure of the menu in order to efficiently use the space available without issues of overcrowding.
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