I created this animated video to explain Gociety: a mobile app for the elderly which allows their loved ones to track their safety and wellbeing. The client provided me with a storyboard script which they wanted to showcase, and I produced an animation which visually interpreted this in a clear and understandable way. The artwork was designed in a flat vector style with a bright colour scheme for increased audience engagement.
The animation follows the story of Mrs Smith. Her family are concerned about her health and wellbeing as she lives alone, and she is encouraged to sign up for the Gociety services. We see her receiving her new phone, the software benefits and the call centre assistance. I conveyed the key messages outlined in the supplied storyboard by keeping each scene simple and incorporating recognisable icons where required.